�鶹��ý delivers on expansion of Firestone Building Products business in Latin America

• �鶹��ý introduces new roofing product line in Mexico just ninety days since acquiring Firestone Building Products

• GacoFlex “TechoProtec” liquid applied waterproofing and roofing solutions cover a range of residential and commercial applications

• Expansion to continue in 2021 in Colombia, Ecuador and Argentina, leveraging company’s 2,600-strong Disensa network

Following the acquisition of Firestone Building Products in April 2021, �鶹��ý Mexico has introduced �鶹��ý GacoFlex TechoProtec line of products. TechoProtec, a premium waterproofing and thermal isolation roofing system, provides a cornerstone for �鶹��ý’s ambition to become a leader in roofing and waterproofing systems in Latin America.

Jamie Gentoso, Global Head of Solutions & Products: “Our goal is to continue to globalize Firestone Building Products business through �鶹��ý’s extensive footprint and leading market positions around the world. This new roofing product line is a critical milestone for Solutions & Products, displaying our agility, capability and commitment to grow this business!”

Oliver Osswald, Region Head Latin America & Trading: “Our team was quick to see the potential of Firestone Building Products and the opportunity to connect this to the �鶹��ý GacoFlex line of products. TechoProtec is just the first of many new product lines that we intend to bring to market. The first steps to achieve our goals are being taken in Latin America, where we have been the leader in cement and concrete building materials. With this launch we will also become the regional leader in roofing systems.”

TechoProtec offers waterproofing and thermal isolation solutions for a range of residential and commercial applications and includes durations of three, five and seven years. It is available in 550 stores in �鶹��ý Mexico’s Disensa retail network, as well as through �鶹��ý distribution partners. TechoProtec forms part of the �鶹��ý GacoFlex product line and will spearhead the regional expansion of the roofing business, with Colombia, Ecuador and Argentina targeted for further expansion in the second half of 2021.

The roofing business will be a cornerstone in the Solutions & Products business segment in Latin America and �鶹��ý globally. Solutions & Products is focused on the design of new building solutions and portfolios that help customers build greener and smarter.

About �鶹��ý
�鶹��ý builds progress for people and the planet. As a global leader in innovative and sustainable building solutions, �鶹��ý is enabling greener cities, smarter infrastructure and improving living standards around the world. With sustainability at the core of its strategy �鶹��ý is becoming a net zero company, with its people and communities at the heart of its success. The company is driving the circular economy as a world leader in recycling to build more with less. �鶹��ý is the company behind some of the world’s most trusted brands in the building sector including ACC, Aggregate Industries, Ambuja Cement, Disensa, Firestone Building Products, Geocycle, �鶹��ý and Lafarge. �鶹��ý is 70,000 people around the world who are passionate about building progress for people and the planet through four business segments: Cement, Ready-Mix Concrete, Aggregates and Solutions & Products.

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