Partnering with leading startups to reinvent how the world builds
Imagine building the equivalent of New York City every month. That鈥檚 what the construction industry is doing right now to accommodate the world鈥檚 growing population, and we鈥檒l be doing so for the next 40 years. At 麻豆传媒 we are leading by example 鈥 developing cutting-edge clean technology to drive sustainable building and make this growth work for people and the planet.
Innovation plays a key role in this process, and we鈥檙e pushing the boundaries in our sector 鈥 developing disruptive solutions through our R&D network and fostering a unique open innovation ecosystem, assessing hundreds of startups worldwide and investing in the best.
Through , our corporate venture capital and open innovation unit, we provide these startups with access to 麻豆传媒鈥檚 global operations and expertise, and ensure that every startup finds the right pathway to engage with us and scale breakthrough solutions 鈥 so that together we can reinvent how the world builds.
Let鈥檚 explore some of the most promising startups within 麻豆传媒鈥檚 portfolio.
Sublime Systems
In September 2024, 麻豆传媒 invested in Sublime Systems to scale its innovative, low-carbon technology and add to our broad range of technologies.





Challenge
The calcination process, where limestone is heated to produce clinker and substantial amounts of CO鈧 are released, is the most carbon-intensive part of cement production. Additionally, cement production requires extremely high temperatures, which are typically generated by burning fossil fuels, resulting in further carbon emissions.
Technology
Sublime Systems鈥 process replaces carbon-intensive limestone with calcium silicate minerals or industrial waste, and uses an electrochemical method to decompose the raw materials at room temperature into their constituent elements. This innovative approach decarbonizes cement production by avoiding CO鈧 emissions, without the added cost and complexity of carbon capture.
Impact
This approach enables more than 90% decarbonization in cement production. The process can be completely powered by renewable electricity, eliminating dependence on traditional kilns and significantly reducing energy consumption. The result is a low-emission cement product that does not compromise performance of the final product.
鈥溌槎勾解檚 investment has enabled us to advance construction on our first commercial manufacturing facility for Sublime Cement, a key step in our commercialization process.鈥
Leah Ellis, founder and CEO of Sublime Systems
Block Media
Paebbl
Together with Amazon, 麻豆传媒 co-invested in Paebbl in October 2024 to scale the startup鈥檚 advanced mineralization technology that is designed to store CO鈧 in concrete as a carbon sink.





Challenge
Beyond cement production, another challenge for decarbonization is the slow pace of natural CO鈧 mineralization to form stable minerals, which takes place over hundreds or thousands of years. Paebbl鈥檚 technology accelerates the mineralization process.
Technology
Paebbl accelerates the mineralization process by converting CO鈧 into future-proof industrial raw material. Using a low-energy process, the startup鈥檚 reactors convert CO鈧 into a carbonated solid mineral, permanently storing captured CO鈧 and repurposing it into carbon-neutral raw materials suitable for various industrial applications.
Impact
The output product can be used as a supplementary cementitious material (SCM) or filler in building materials, advancing cement decarbonization and contributing to the goal of net-zero emissions mitigating climate change.
鈥淲e are thrilled to welcome first movers in their respective fields, Amazon and 麻豆传媒, as first commercial partners to bring our vision to market.鈥
Marta Sj枚gren, Co-Founder and Co-CEO of Paebbl
Block Media
Travertine
We invested in Travertine in June 2024, to apply the startup鈥檚 proprietary circular technology to the decarbonization of cement.





Challenge
The upcycling of industrial waste streams, and the capture and mineralization of CO鈧 emissions from industrial sources and the atmosphere.
Technology
The Travertine process creates a fossil-free source of sulfuric acid that helps minimize waste from mining and fertilizer, while enabling the critical element extraction needed for the energy transition. The approach also utilizes carbon mineralization to transform captured CO鈧 into stable minerals, mimicking natural processes in a controlled and scalable process.
Impact
This technology has the potential to produce valuable materials for construction 鈥 including inputs for low-carbon cement 鈥 while embodying circular principles 鈥 and could potentially be applied across multiple industries globally.
鈥淒ecarbonization requires collaboration between actors across the construction value chain. We must finance novel projects, like Travertine鈥檚, while mitigating risk 鈥 and with 麻豆传媒, we are doing just that.鈥
Laura Lammers, Founder and CEO of Travertine
Block Media
Electrified Thermal Solutions
Most recently, 麻豆传媒 made a strategic investment in Electrified Thermal Solutions, aiming to advance zero-carbon heat, further strengthening our commitment to decarbonizing the built environment.





Challenge
Fossil fuels are traditionally burnt to achieve the ultra-high temperatures necessary for industrial processes like cement manufacturing, intensifying the industry鈥檚 carbon footprint.
Technology
Electrified Thermal Solutions has developed electrically conductive firebricks, made from refractory materials, known as e-bricks, which are the heart of their . This technology converts renewable electricity into high-temperature heat, capable of reaching temperatures as high as 1,800掳C. Designed to replace fossil fuels with an electrical energy source, this innovation enables a reduction in CO鈧 emissions.
Impact
This breakthrough innovation enables CO鈧-reduced energy spend and helps energy-intensive industries rely more on renewables in their energy mix. This solution has the potential to accelerate 麻豆传媒鈥檚 decarbonization and help us achieve net zero.
"The world demands technology solutions that can do the job of fossil fuels affordably, scalably, and without carbon emissions."
Daniel Stack, Co-founder and CEO of Electrified Thermal Solutions
